Tiger Effect
MercuryNews.com | 03/10/2005 | Tiger's Tale
A study of the so-called ``Tiger Effect'' has found that Woods has had a dramatic impact on the culture of golf.
Gary Sailes, a sports marketing and management expert at Indiana University, found that Woods has sparked an emphasis on physical fitness, larger tournament purses and several other changes, such as:
• More golf courses are being built: 90 percent of the nearly 500 courses built in 2003 were public; about 500 inner-city programs are in effect, compared with 85 a decade ago.
• More people are playing: More than 3 million have taken up golf since 1999; the annual increase in the number of golfers is 5 percent compared with 1 percent before Woods turned pro; the percentage of African American golfers has doubled since he turned pro.
Sailes presented his findings at the annual convention of the North American Society for the Sociology of Sport.
According to a survey of public relations and marketing executives in sports leagues and companies that was conducted by Alan Taylor Communications, Woods is the most marketable male athlete. Lance Armstrong is second on the list.
(Excerpted from Mercury News)
A study of the so-called ``Tiger Effect'' has found that Woods has had a dramatic impact on the culture of golf.
Gary Sailes, a sports marketing and management expert at Indiana University, found that Woods has sparked an emphasis on physical fitness, larger tournament purses and several other changes, such as:
• More golf courses are being built: 90 percent of the nearly 500 courses built in 2003 were public; about 500 inner-city programs are in effect, compared with 85 a decade ago.
• More people are playing: More than 3 million have taken up golf since 1999; the annual increase in the number of golfers is 5 percent compared with 1 percent before Woods turned pro; the percentage of African American golfers has doubled since he turned pro.
Sailes presented his findings at the annual convention of the North American Society for the Sociology of Sport.
According to a survey of public relations and marketing executives in sports leagues and companies that was conducted by Alan Taylor Communications, Woods is the most marketable male athlete. Lance Armstrong is second on the list.
(Excerpted from Mercury News)
posted by Don Sheu @ 8:00 AM
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